White Paper on Personalised Medicine

Personalised medicine aims to deliver the right medicine to the right patient at the right time.1 It targets treatments to patients that are most likely to benefit from them, in contrast to the traditional “one size fits all” approach to medicine development and prescription. Personalised medicine leads to improved clinical outcomes and better quality of life for patients, and it offers tremendous potential savings to our struggling healthcare systems. But we are only at the beginning of this journey.