The Future of Healthcare Marketing

”Health” is no longer associated solely with illness and injury but with a holistic view of sustained wellness and a shift to a system that is proactive. The patient is at the heart of it all, and the entirety of their health needs is the new authenticity. Many of these changes mean making the patient and public health, not the brand, the central storyline. The healthcare sector is brimming with startups and legacy institutions battling for attention of the consumers of the future.