New Health: A vision for sustainability

More than a decade ago, PwC’s Healthcast 2020 outlined what’s required to create a more sustainable future for the global healthcare industry, one that is affordable to citizens and governments alike and dedicated to achieving the continuous health and satisfaction of consumers. The report described the challenges facing the industry, from increasing demand and rising costs to uneven quality and misaligned incentives.1 At the time, some healthcare leaders were exploring solutions such as collaboration, consumerism, technology adoption, and better resource management. But today the industry is wrestling with the same challenges we highlighted in our 2005 report, including affordability, accessibility, and quality—and falling short.