Humanizing patient recruitment in clinical research: A new paradigm in health care

Humanizing patient recruitment in clinical research: A new paradigm in health care

As the clinical trial landscape evolves, the role of patients is undergoing a significant transformation – and the patient recruitment process must adapt to keep pace. Key to this adaptation is bringing a patient-first approach to the process, offering a more personal touch to recruitment strategies. This transformation is being driven by a variety of factors, including advancements in technology, changes in regulatory guidelines, and a growing emphasis on patient empowerment and awareness in health care. With the emergence of digital advancements, there are now more opportunities than ever to personalize the recruitment process and apply it with a patient first approach. Moreover, regulatory agencies and national health care bodies recognize the importance of patient engagement in clinical research and encourage patient involvement in the trial design and conduct. These shifts lead us to today, where patients are increasingly being seen as partners rather than subjects in clinical research. This white paper explores:

• the changing dynamics of patient recruitment and engagement,

• the rise of patient first approaches, and

• key strategies for humanizing patient recruitment in clinical research.