How to Avoid The 7 Deadly Sins of Healthcare Marketing

Don’t use these terms interchangeably; they’re cousins, not twins. Marketing is a systematic plan of many business activities that collectively work to attract and retain individuals who are in need of your services or products. Advertising is just one of many communications tools; typically a persuasive message that targets a specific audience. Although healthcare marketing and advertising can appear daunting, the success steps for any organization are six, and only six, fundamental building blocks. These are: Professional Referral Marketing, Internet Marketing, Branding, Internal Marketing, External Marketing and Public Relations. Understanding this simple outline allows everything else to fall into its proper place.