Designing A New Path To Patient Financial Engagement

Healthcare organizations are caught in the strong tide of onerous financial burdens and competition for patients. This tide is being fed by the longterm move to value-based care, EHR investments, patient consumerism, and the encroachment into healthcare by nontraditional players—including megacorporations such as Amazon, Walmart, Walgreens, and CVS, all of which are ramping up competition for primary care, urgent care, and outpatient services. “Healthcare organizations are entering a period of unprecedented pressure in which they face intense competition for patients,” says Kevin Fleming, CEO of Loyale Healthcare, a Lafayette, California– based firm providing technology solutions that support provider-patient financial relationships.