DEI in Health Systems: Fostering an Inclusive Environment for a Healthier Future

A Healthgrades Healthcare Marketers Survey found that 70% of marketers identified DEI as a key investment area in their marketing strategy.1 But do health system marketers understand how diverse populations access and utilize healthcare? The patient journey isn’t a universal experience. Studies have shown that White patients tend to be healthier and enjoy greater access to medical services than Black and non-Black patients of color, many of whom already suffer from economic, political, and social inequities. The CDC reports that social determinants of health, such as where a person lives, their occupation, and available resources, contribute to 60% of health outcomes.