Anatomy of Today’s Global Traveler

Where does the modern traveler come from? Where is s/he going? How does s/he get there? As the world grows ever-smaller, more and more people are traveling to a growing number of places each year. Increasingly, they’re getting there by leveraging digital tools. Savvy travel and hospitality brands can capitalize on this global wanderlust. Take a look at today’s global travel trends—and what they mean for travel companies. Ready to learn more? Download our eBook on tips to improve personalization.