Medical Marketing Is Not Magical. Genuine Science is the Engine.

Hospitals and physicians across the country are well-versed in the extraordinary dynamics of change in the medical field. The competitive environment is changing, it seems, every day. The passive patient of yesterday has evolved into today’s knowledgeable, sometimes demanding, retail-trained healthcare consumer. Insurance considerations include out-of-pocket costs, fluctuating deductables, and variable reimbursement tables for both patients and providers.