How Social Media in Healthcare Correlates with Better Results

It’s hard to ignore social media in American culture these days since it’s so ubiquitous. Even still, some doctors continue to write it off as the place to find adorable pet antics and infant birthday photos. Maybe a little funny, but not really helpful in a professional sense. Social media (SM) is an almost essential instrument for marketing and communications strategies in the healthcare industry. However, not many physicians are regarded as authoritative SM rock stars and are therefore well known and respected.