Swoop Revolutionizes Brand.com Engagement with AI-Powered Conversational Agent for Healthcare Marketing
The introduction of Swoop’s AI-powered conversational agent was announced today. Swoop is a leader in creating targeted direct to consumer (DTC) and healthcare provider (HCP) audiences for pharmaceutical and life sciences businesses. This innovative development in healthcare marketing raises the bar for lower funnel engagement by providing instantaneous, brand.com-based virtual consumer encounters that comply with MLR.
The historic significance of this accomplishment was highlighted by Scott Rines, who stated, “Swoop’s AI-powered conversational agent marks the first groundbreaking advancement for brand.com since the introduction of pharmaceutical websites in the 1990s, addressing a pressing need for innovation in how the industry engages with their customers.”