The art and science of designing personalized interventions

In recent years, the changing health landscape, which has seen a focus shift from acute to chronic disease management, has impacted the roles of healthcare providers and patients. In an acute setting, the healthcare professional is the expert in managing the situation; this happens in a comparatively short and fixed period of time. In chronic disease management, patients have a bigger role in managing their condition. To some extent they become the experts, particularly in terms of their ongoing and ever-changing personal experience of the disease.