SiriusDecisions 2019 Technology Exchange

The drive for growth never ceases for b-to-b organizations, and more than ever technology is at the centre of enabling that progress. Gone are the days however when a disparate, disconnected set of platforms strewn across sales, marketing an product can serve the organization effectively. An aligned revenue engine mandates an aligned technology stack, and while that requires operations professionals to adopt a new approach to technology management, it also puts them in the driver’s seat for delivering growth.